Cloud resource optimization

Problem

An influx of users creates unique problems

In 2018, Mailchimp’s acquired Sawa, an automated graphic design tool. This acquisition meant new capabilities for Mailchimp’s millions of active users, who could now access this a new “Creative Assistant” tool.

However, as users of Creative Assistant skyrocketed, so did the cost and management overhead of the Google Cloud resources it used.

‍

Solution

Cloud resource optimization at scale

Tensure partnered with Mailchimp’s engineering team to understand the optimal resources necessary to run specific workloads. Then, we migrated the product from Compute Engine to AppEngine so it could scale to meet the increase in user demand at a better price. Additional migration of workloads to managed solutions such as Spanner, Cloud Run, and Cloud functions allowed for a consumption-based model that far outperformed the previous fixed-cost infrastructure.

‍

Benefits

Superior scale at a better price

With a new Cloud Cost Management strategy and infrastructure, Mailchimp experiences several benefits:

• 60% increase in application performance
• 40% reduction in monthly consumption rate
• 100% Automated deployment pipelines

‍